Who is Rocco?

I’m a full-time freelance writer and blogger specializing in food service B2B web content that builds traffic, creates trust, and compels response to your call to action.

My natural style is conversational with a humorous tone though I’m able to write the voice and style of any brand.

Decades serving, cooking, and managing kitchens meet years of sales and manufacturing experience to make a well rounded writer with expert knowledge of the food service industry.

What does Rocco do for you?

I drive your target audience to take action by marrying the art of writing to my expert knowledge, skills, and experience to create goal-focused content.

Formal training with a specialized business degree in culinary arts and restaurant management with honors and three decades of professional experience in culinary and sales give me the knowledge and insight necessary for your work.

Your mission and goals guide the process, your data and strategies set the course, you control the project. I create the written work. I’ll collaborate with you and your team to create the right piece for the right customer for the right result.

What does Rocco write?

Blog Posts — I help your brand’s voice resonate with your target market. Readers demand value for their time — they’ll come back for more when they find it. Excellent content keeps readers engaged and on your page. Excellent copy compels buyers to act. I can communicate your message with helpful, captivating, stimulating stories, lists, and deep dive articles.

Web Content — White papers, case studies/success stories, how-to guides, product or service descriptions. They deliver information the buyer needs with the purpose of building trust in your brand. Never miss the opportunity to drive action. My experience in the food service industry empowers my writing to voice authority. Trust is won.

Copywriting — The art of persuasion in a web of increasing competition and shrinking attention spans takes laser-precise strategy to draw and hold interest. Catalyzing action is the next step. I specialize in food service where my experiences made me an expert with insight to write authentic, targeted copy that drives buyer action.

Ghost Writing — Maintaining a successful marketing strategy demands time; creating effective content devours time. You’ve got to maintain authority but struggle to generate the volumes of quality content. That’s what I do. I’ll write what you need in your voice and style — you get the credit and the results.

Topics

  • Manufacturing — Innovative solutions in FF&E, food, non-food goods, and textiles. Trends, technologies, upgrades, improvements, and solutions. Methods, systems and tools of production
  • Services — Food service related software, consulting, maintenance, janitorial, procurement, human resources, accounting, marketing, and more. Trends, regulatory, technologies, solutions, services, and more
  • Supply Chain — Distributors, reps, agents, wholesalers, GPO’s and co-ops. Trends, technologies, value added services and solutions, regulatory and more
  • Food service Management — Project planning, trends, staffing, training, service, menu writing, recipe standardization, cost control management, purchasing, layout, design, equipment, food and non-food products, marketing, regulatory, food safety and sanitation, and more
  • Professional Cooking — Costing, sourcing, recipe creation, recipe standardization, methods, tools, equipment, ingredients, food safety, trends, technologies, regulatory, wellness, maintaining sanity , and more
  • Food — From primary sources to the satisfaction of eating. Trends, history, preparation, science, health, culture, and more
  • Events — Wherever the food service industry is the topic of conversation. Trade shows, forums, conferences, and more
  • Try me — I’m open to exploring most anything. I’ll research and compile facts and facets on a variety of subjects and craft a valuable piece for you.

What else does he do?