I’m a freelance writer specializing in food service B2B web content.
My clients are manufacturers, distributors, and service providers of the food service industry who use content marketing to drive traffic, leads, and conversions.
You need authoritative credible content that drives results. I write that.
Expert web content to drive traffic, leads, and conversions for foodservice B2B firms:
- Primary Sources — Growers, manufacturers, and processors; innovations in FF&E, food, consumables, and textiles; trends, technology, and innovations…
- Intermediaries — From broadline distributors to co-ops; supply systems, value added services and solutions; regulatory, trends, and technology…
- Support Services — Consulting firms, software and systems, service providers; analytics, food production, payment processing, maintenance, cleaning, procurement, human resources, financial, marketing; trends, technology, solutions, regulatory…
- Food Service Management — Project planning, human resources, operations, cost management; service, menu writing, recipe standardization, purchasing, layout, design, equipment, food and non-food products, marketing, food safety and sanitation; trends, technology, solutions, regulatory…
- Food — Sources, distribution, preparation; history, science, health, culture; trends, technology, solutions, regulatory…
- Events — Trade shows, conferences, forums; upcoming, on-the-street, summaries; features, innovations, concepts…
Helpful web content from expert sources wins reader trust, grows traffic, earns leads, and eases buyers down the road to action.
Rocco
An avid writer, former chef, and sales rep to manufacturers and service firms. Foodservice is my calling, writing is my vocation. I’m committed to quality, success, and meeting deadlines. Let’s work together.
Writes
I write web content and copy that builds traffic and leads for B2B companies in the food service industry—manufacturers, distributors, service providers, and operators. Let’s collaborate.
Results
My formal training and career in food service, sales, and manufacturing lend expertise and credibility to my writing that targets readers who demand solutions from trusted sources. Such content drives results.
BLOGS THAT GROW
Articles and infotainment in a voice and tone that helps your brand resonate with your target market. Readers demand value for their time; they’ll come back for more when they find it. Solutions and enjoyable content keeps readers engaged and in your debt. I’ll communicate your message with captivating and helpful stories, lists, and deep dive articles.
REPORTS THAT CONVINCE
Remarkable writing amplifies the solutions to eager readers’ pains. White papers, case studies/success stories, and how-to guides deliver information the buyer needs, build trust in your brand and grow your target audience. My food service industry experience empowers my writing to voice authority. Trust is won. Growth is realized.
COPY THAT CONVERTS
Good content grows traffic and trust. Conversion needs empathy and rapport. I apply expert insight and my affinity for food service to write authentic, targeted copy that drives readers to act. Advertorials, brochures, buying guides. Content marketing is a joy forever when copy delivers the desired action.